“Evoking” measures the extent to which the practitioner elicits the client’s perspective on their own thoughts, barriers, knowledge, feelings, ideas, motivators, goals, values and solutions regarding the target behavior and change. The practitioner operates both from a place of genuine curiosity and from a belief that the motivation for change and the ability to change exists within the client. The practitioner skillfully elicits, explores and expands these client perspectives on change. At the lower end of rating, the practitioner never or rarely expresses interest in the client’s perspective—or even that they HAVE one! The practitioner is more interested in telling or installing, in interrogating or fact-finding. At the higher end, the practitioner demonstrates interest and curiosity about the client’s perspective and respects their point of view.